{"id":1061,"date":"2017-08-22T07:39:34","date_gmt":"2017-08-22T07:39:34","guid":{"rendered":"https:\/\/www.bsetec.com\/blog\/?p=1061"},"modified":"2017-08-22T07:39:34","modified_gmt":"2017-08-22T07:39:34","slug":"9-essential-steps-to-create-your-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.bsetec.com\/blog\/9-essential-steps-to-create-your-digital-marketing-strategy\/","title":{"rendered":"9 Essential Steps to create your Digital Marketing Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.bsetec.com\/blog\/wp-content\/uploads\/2017\/08\/digital_marketing.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1062\" src=\"https:\/\/www.bsetec.com\/blog\/wp-content\/uploads\/2017\/08\/digital_marketing.png\" alt=\"digital_marketing\" width=\"700\" height=\"366\" srcset=\"https:\/\/www.bsetec.com\/blog\/wp-content\/uploads\/2017\/08\/digital_marketing.png 700w, https:\/\/www.bsetec.com\/blog\/wp-content\/uploads\/2017\/08\/digital_marketing-300x157.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>\u201cMarketing is how you turn your operational and development resources into customer interactions and revenue. Communications, advertising, brand identity, collateral, sales, customer engagement and success work, and every little detail of how an organization works to find and serve customers are part of the scope of marketing efforts. With that in mind, every goal we come up with for ourselves or our clients is tied to what moves our organization&#8217;s down the path toward realizing a competitive advantage in their industry.???<\/span><\/p>\n<p><b><i>Step 1; Goals &amp; Objectives<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">The first thing you need to do is set your goals and objectives for the upcoming year. These objectives\/goals could include launching a new product\/service, building a new website or understanding your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Defining your objectives is the first part, but you then need to add weight behind your goals and set achievable numbers. Maybe you want to grow your venue by 45% or increase your online following by 20%. Whatever it is, make sure it is achievable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to ask yourself some of the following questions;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who is your target customer?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is the pain you are trying to solve?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is your USP?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What products\/services do you offer?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How long have you been in business?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are you good at?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What makes you different from your competitors?<\/span><\/li>\n<\/ul>\n<p><b><i>Step 2; Target Customers<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Part of setting your goals and objectives, is understanding your target audience. Do you know the following about your target customer?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their age<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gender<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Location<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Income<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sexual Orientation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relationship status<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they have children?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What car do they drive?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their hobbies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lifestyle<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You need to be able to answer these questions, as they will have a huge impact on how you market your business online.<\/span><\/p>\n<p><b><i>Step 3; Situational Analysis<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">After you have understood your target market and their buying habits, you then need to do situational analysis. This is where you analyse where your business currently stands, as you are creating your digital marketing plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at your current products and their main features, pricing, where you are selling your products and how you have been promoting them. This gives you a good understanding of where you can improve, and setting a timeline for implementing new tactics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part of understanding where your business is at, is looking at your competitors. You will want to look at their target market in more detail, as it is similar to yours, their USP, pricing and promotions along with looking at their financial standing and how they are marketing their business. Make sure you do your due diligence around this.<\/span><\/p>\n<p><b><i>Step 4; Pricing &amp; Positioning Strategy<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">understanding your industry and the pricings around your product\/service. Use the information you have collected from all of your research to determine whether you need to change your pricing strategy. You need to be competitive with your pricing, but understanding that any changes you make will impact the bottom line of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before changing your pricing, take a look at your customer sales statistics year on year, and your multi-channel sales.<\/span><\/p>\n<p><b><i>Step 5; Promotional Plan<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">How are you going to promote your business online, and what channels are you going to use? Consider the use of channel partners, SEO, social media, referral and affiliate traffic, PPC, offline marketing, email marketing and content marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To really utilise any of the above channels, you need to understand that you have to spend money to make money. Yes, if you have a solid knowledge in how to use each social network you wouldn\u2019t need to spend too much, but online marketing is a huge area to cover and don\u2019t be afraid to spend money, and ask for help.<\/span><\/p>\n<p><b><i>Step 6; Marketing Assets<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Your marketing assets are the promotional material you use to share your business. This may be your website, business cards, photography and design work. These are all extra costs that need to be factored into your digital marketing plan.<\/span><\/p>\n<p><b><i>Section 7; Converting Community into Customers<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">You might be driving a good amount of traffic to your website, but how are you converting this traffic into sales? If this is something that you are really struggling to do, consider;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improving your website copy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use testimonials &amp; reviews of your products\/services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">High quality images\/videos<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Experiment with different techniques to improve your conversion rate. It will take time to get it right, but stay consistent and you will get there in the end.<\/span><\/p>\n<p><b><i>Step 8; Channel Partners<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">A channel partner is someone who has your target audience, but does not compete with you in terms of the product\/service you are offering. Think about companies in your industry.<\/span><\/p>\n<p><b><i>Step 9; Financial Forecasting<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">The final part of your digital marketing plan is summarising all of the expenses from each part of your strategy, along with projected growth rates and timelines. This will not be 100% accurate but as you work through your finances, you will be able to analyse the success\/failure of each digital marketing campaign.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMarketing is how you turn your operational and development resources into customer interactions and revenue. Communications, advertising, brand identity, collateral, sales, customer engagement and success work, and every little detail of how an organization works to find and serve customers are part of the scope of marketing efforts. With that in mind, every goal we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Essential Steps to create your Digital Marketing Strategy | BSEtec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bsetec.com\/blog\/9-essential-steps-to-create-your-digital-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Essential Steps to create your Digital Marketing Strategy | BSEtec\" \/>\n<meta property=\"og:description\" content=\"\u201cMarketing is how you turn your operational and development resources into customer interactions and revenue. 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