{"id":5113,"date":"2022-09-19T12:01:47","date_gmt":"2022-09-19T12:01:47","guid":{"rendered":"https:\/\/www.bsetec.com\/blog\/?p=5113"},"modified":"2022-10-07T12:05:20","modified_gmt":"2022-10-07T12:05:20","slug":"why-a-live-streaming-strategy-is-a-must-have-for-marketing","status":"publish","type":"post","link":"https:\/\/www.bsetec.com\/blog\/why-a-live-streaming-strategy-is-a-must-have-for-marketing\/","title":{"rendered":"Why a Live Streaming Strategy is a Must-Have for Marketing?"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5114\" src=\"https:\/\/www.bsetec.com\/blog\/wp-content\/uploads\/2022\/10\/Why-a-Live-Streaming-Strategy-is-a-Must-Have-for-Marketing.jpg\" alt=\"\" width=\"891\" height=\"453\" srcset=\"https:\/\/www.bsetec.com\/blog\/wp-content\/uploads\/2022\/10\/Why-a-Live-Streaming-Strategy-is-a-Must-Have-for-Marketing.jpg 891w, https:\/\/www.bsetec.com\/blog\/wp-content\/uploads\/2022\/10\/Why-a-Live-Streaming-Strategy-is-a-Must-Have-for-Marketing-150x76.jpg 150w, https:\/\/www.bsetec.com\/blog\/wp-content\/uploads\/2022\/10\/Why-a-Live-Streaming-Strategy-is-a-Must-Have-for-Marketing-300x153.jpg 300w, https:\/\/www.bsetec.com\/blog\/wp-content\/uploads\/2022\/10\/Why-a-Live-Streaming-Strategy-is-a-Must-Have-for-Marketing-768x390.jpg 768w, https:\/\/www.bsetec.com\/blog\/wp-content\/uploads\/2022\/10\/Why-a-Live-Streaming-Strategy-is-a-Must-Have-for-Marketing-290x147.jpg 290w, https:\/\/www.bsetec.com\/blog\/wp-content\/uploads\/2022\/10\/Why-a-Live-Streaming-Strategy-is-a-Must-Have-for-Marketing-82x42.jpg 82w, https:\/\/www.bsetec.com\/blog\/wp-content\/uploads\/2022\/10\/Why-a-Live-Streaming-Strategy-is-a-Must-Have-for-Marketing-65x33.jpg 65w, https:\/\/www.bsetec.com\/blog\/wp-content\/uploads\/2022\/10\/Why-a-Live-Streaming-Strategy-is-a-Must-Have-for-Marketing-510x259.jpg 510w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/><\/h2>\n<h6><strong><i>\u201cIf you don\u2019t live stream your show you\u2019re missing out on a huge opportunity that your competitors are going to pick up on.\u201d \u2013 Digital Manager, Carolina Herrera (New York-based fashion house).<\/i><\/strong><\/h6>\n<p><span style=\"font-weight: 400;\">Live video is revolutionizing how brands engage with their audiences, making <\/span><a href=\"https:\/\/www.bsetec.com\/periscope-clone\/\"><b>live streaming<\/b><\/a><span style=\"font-weight: 400;\"> for marketers no longer a novelty. Other social media formats cannot instantly and authentically engage viewers like live video. Live video is a requirement for customers at every stage of the decision-making process. Innovative brands are using tools like Insta Live, LinkedIn Live, Facebook Live, Bigo live and Periscope in their marketing stack in novel ways to meet this expanding demand.<\/span><\/p>\n<p><b>Live Streaming Stats:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here is a list of live streaming stats to prove why a live streaming strategy is a must-have for marketing.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By 2024, 91 million subscribers will use live streaming.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2019 saw more than 1.1 billion hours of live streaming.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">80 percent of viewers prefer watching live videos from a brand to reading a blog.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">82% favor live video from a company over social media updates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumers are more likely to have a negative opinion of a brand when they see a low-quality video, according to 62% of consumers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enjoyment of the video increased brand association by 139% and sales intent by 97%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A landing page with video can increase conversion rates by 80% or more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">64% of users are likelier to make an online purchase following a video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A video in an email increases click-through rates by 200\u2013300%.<\/span><\/li>\n<\/ul>\n<p><b>What Live Streaming Marketing Strategy Can Do To Your Brand:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Global reach: <\/span><\/i><span style=\"font-weight: 400;\">Livestreaming has the ability to connect international offices, increase the viewership of an event attended by hundreds of people into the millions, and reach audiences of unprecedented size for product launches, fashion shows, or fan releases.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Less expensive: <\/span><\/i><span style=\"font-weight: 400;\">Livestreaming options are greater than ever, there are no expensive upfront costs or fancy hardware, all you need to do is use a<\/span><a href=\"https:\/\/www.bsetec.com\/periscope-clone\/\"> <b>live streaming app<\/b><\/a><span style=\"font-weight: 400;\"> or bigo-like clone scripts to start streaming.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Virtual Shopping experience:<\/span><\/i><span style=\"font-weight: 400;\"> When you live stream your products or live sell from streaming platforms, you reach customers globally and people can buy products in the comfort of their homes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Scale your business:<\/span><\/i><span style=\"font-weight: 400;\"> More Conversion rates and live selling through live streaming increase retails which in turn helps you in scaling your business.<\/span><\/li>\n<\/ul>\n<p><b>Wrapping Up:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Are you ready to leverage a live streaming strategy for your company&#8217;s video marketing? According to Google, global watch time for live content has increased by 250% year on year. So, put in some time and effort and your live broadcasts will reach a much larger audience. Keep your brand alive with live streaming. Try your hands on Streambiz, the <\/span><a href=\"https:\/\/www.bsetec.com\/periscope-clone\/\"><b>best Bigo live clone script<\/b><\/a><span style=\"font-weight: 400;\"> to launch your<\/span><a href=\"https:\/\/www.bsetec.com\/periscope-clone\/\"> <b>live streaming app<\/b><\/a><span style=\"font-weight: 400;\"> platform. Contact <\/span><a href=\"https:\/\/www.bsetec.com\/\"><b>BSEtec<\/b><\/a><span style=\"font-weight: 400;\"> for more details and a free live demo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIf you don\u2019t live stream your show you\u2019re missing out on a huge opportunity that your competitors are going to pick up on.\u201d \u2013 Digital Manager, Carolina Herrera (New York-based fashion house). Live video is revolutionizing how brands engage with their audiences, making live streaming for marketers no longer a novelty. Other social media formats [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1960,3,1961,1962,1963,1813],"class_list":["post-5113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-bigoliveclonescript","tag-bsetec-2","tag-livestreamingappclone","tag-livestreamingclone","tag-periscopeclonescript","tag-streambiz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why a Live Streaming Strategy is a Must-Have for Marketing? | BSEtec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bsetec.com\/blog\/why-a-live-streaming-strategy-is-a-must-have-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why a Live Streaming Strategy is a Must-Have for Marketing? | BSEtec\" \/>\n<meta property=\"og:description\" content=\"\u201cIf you don\u2019t live stream your show you\u2019re missing out on a huge opportunity that your competitors are going to pick up on.\u201d \u2013 Digital Manager, Carolina Herrera (New York-based fashion house). 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