With over 57% of marketers live-streaming their content, it’s easy to understand why brands are getting into the streaming game. However, learning to live stream can be difficult for many brands and content creators. There’s no shame in admitting that the technical side of live streaming can be pretty technical for most of us to understand.
This guide will unpack the complicated world of streaming. We’ll go over how to set up a live stream and how to get it up and running.
- Connect your streaming device to the audio and video sources that capture content for live streaming (PC or laptop).
- Configure the encoder, which converts the audio and video content into streamable files that can be shared over the internet.
- Connect the encoder and streaming platform by using the stream key and URL provided by your streaming platform.
- Check the speed of your internet connection and upload speed.
- Go live!
Five essential features of a live streaming platform
- Professional video of high quality: Find a solution that supports full HD 1080p and cloud transcoding for high-quality, professional streaming video so that viewers can enjoy beautiful videos across devices.
- Extend your reach: If your company wants to reach customers wherever they are, look for a platform that supports simulcasting to other platforms such as YouTube Live, Facebook Live, Twitter, and Twitch.
- Privacy and security: Businesses must use secure video streaming. Look for platforms with privacy, authorization, customization, embedding restrictions, and security features.
- Engaging participation: You should include ways for your audience to interact with your live streaming content, such as live chat and polls.
- An all-in-one home: Get all the tools you need for your live and hosted videos: edit and replace post-event video files in up to 4K, spread out with up to 5TB of storage, and sell your videos after the big event.
What is the best streaming service for me?
Video hosting services that allow you to broadcast video content are known as live streaming platforms. Depending on the platform, you can stream on multiple channels at the same time to reach a larger audience. There is no single answer to the question of which streaming platform is best for you; the correct answer is: that it depends on your needs. Many websites like twitch, Instagram, and Facebook all provide live streaming facilities. But it’s wise to use your own live streaming app or platform.
Now that you know how to live stream, I hope you’re ready to dive in and share your story live. Want to master live streaming without worrying about technical issues? Check out the Bigo live clone script to launch your live streaming app platform seamlessly. Happy streaming! Contact BSEtec for more details and sign up for a free live demo.