What Is Augmented Reality? Why Businesses Need An AR Strategy?

While many people are familiar with straightforward augmented reality (AR) entertainment apps like Snapchat filters and the game Pokémon Go, augmented reality (AR) is being used in much more significant ways in both consumer and business-to-business situations. But what is the big deal? Can AR apps change industries and bring real value? See how augmented reality is helping businesses down below.

What Is Augmented Reality? 

Augmented reality (AR) is the process of superimposing visual, audio, or other sensory data onto the physical world in order to improve the user’s experience.

Why Businesses Need An AR Strategy?

Here is a list of benefits how AR is helping businesses and some of the real world use cases to understand how major companies are adopting AR into their business.

• Complex Manufacturing

As the global manufacturing industry enters its fourth revolution (Industry 4.0), innovations such as robotics, automation and artificial intelligence (AI) . On the factory floor, engineers and operators wear AR glasses to create complex gear and assist in troubleshooting, thus reducing production timing and eliminating errors.

Boeing’s AR Programme:

Boeing’s AR programme, for instance, which uses digital 3D wiring diagrams to overlay on KC-46 tankers and 767 freighters to speed up manufacturing and ensure accuracy, is an excellent illustration. 

Technicians and engineers may now pull up interactive step-by-step instructions to overlay the area of the machine that they’re working on, saving them from having to set down their equipment and pick up a manual. While they are working, they can resort to digital instructions or even cooperative support from a colleague or expert who is located halfway over the world.

• E-Commerce Product Experience Boosts Online Sales

Although implementing AR is in its infant stages, augmented reality experiences in e-commerce are an intriguing trend. The main setback of ecommerce sales till date is that customers can’t see how clothes will appear on them or how a mattress will feel when they shop online. The use of augmented reality can close this gap.

Target’s See It In Your Space AR Feature:

For instance, Target has introduced a new augmented reality feature called “See It In Your Space” on their website that enables consumers of home products to view furniture in-person using a smartphone.

• Immersive Learning – Learning and Development

AR provides a completely risk-free environment for operators to get expertise with patients, machinery, and equipment. Furthermore, AR in Learning Management Systems has been shown to produce higher retention rates than conventional techniques. Everyone is aware that experience makes for the finest teacher, which explains why AR is so successful. Students have a deep understanding of the processes by imitating real-world scenarios. When they interact with such immersive learning techniques, students tend to learning faster.

According to several predictions, the AR market is estimated to a value between 30 and 80 billion USD in the upcoming years. The consumers of augmented reality now have access to it without the need for expensive, widespread technological implementation. There are lot of proven benefits AR has endorsed in business with various niches! Interested in trying Augmented Reality for your existing business? Contact BSEtec for further details and a free consultation!